Privacy Policy



The following is a high-level summary of this Privacy Policy. Please read this Privacy Policy carefully in its entirety before accessing the Platform or using the Services.

Information processed: We process different types of data from you in connection with your access to the Platform and use of the Services. In particular, we collect data when you register for the Services which can be attributed to you individually (for example, your email address, your location and demographic data). We also collect data automatically from your use of the Platform for example cookies and your IP addresses.


When you use the Platform and/or our Services, we collect and receive two types of data:

We collect and receive the following Personal Data and Non-Personal Data directly from you and automatically through your use of our Services:

a. When you create a profile on our Platform, you will be required to provide the following data. Without this data, we will be unable to create an account for you or provide the Services create a username (a unique name of your choice) and a password;
contact information (for example, your email address) ;
Your relationship status including what you are looking for from the Services (for example, if you are an attached male seeking females) ;
Demographic information (your city of residence, zip/postal code and date of birth for the purpose of determining your age).

b. When you make a purchase off our Platform you are contractually required to provide billing information including your name, address and details of your chosen payment method in order for us to be able to process your transaction. Failure to provide this information means we will be unable to provide the requested Service/feature.

c. At your option, you may choose to activate 2-factor authentication for your account, a third-party provider of a user authentication service.

d. Data that is generated when you use the Platform.
You may send messages on the Platform which may include or reveal Personal Data about you. Generally, we do not moderate or actively review the data which you include in messages sent between users but this data is available to us and may be monitored for fraud, or where we suspect users of being under the age of 18, or of using our service for the purpose of solicitation or any other violation of our Terms and Conditions or this notice. You should only include sensitive Personal Data (e.g., about the health / sexual preferences) where you are comfortable to voluntarily make this data public and consent to us collecting/processing such data in accordance with this Privacy Policy.

e. Data you may choose to provide to us.

While creating your profile, you may choose how much data you share with us. You will be offered the chance to upload/provide:

f. Once you create an account on the Platform, you may include additional details about yourself through the Manage Profile page such as:

g. You are encouraged to create a pseudonymous profile and are not required to include data in your profile that would allow you to be directly identified. If you want to remain anonymous to the general public, please be careful about what you choose to share, especially if you upload photographs or choose a username which could allow you to be easily identified.

h. Data that will be collected automatically from your device:

i. Data collected from third parties:

We use the Personal Data and Non-Personal Data that we collect for the following purposes:

A. to provide you with the Services, including:

B. to maintain and improve our Platform including improving the content and functionality of our Platform or customize the layout of our pages for each individual member;

C. to tailor the content and information that we may send or display to you, to offer location customization and personalized help and instructions, and to otherwise personalize your experiences while using the Platform;

D. to conduct surveys and market research in order to improve the Services;

E. with your consent or as permitted by law, to communicate with you in connection with the Services including, for the purposes of informing you of changes or additions to the Service, or of any our products and services we believe may be of interest to you;

F. to detect and combat fraud, and better understand how to protect your information;

G. to process your payments and to help resolve payment disputes;

H. to deliver targeted advertising and promotional offers to you from external companies that are of the highest relevance to your demographic profile;

I. to manage your account and provide you with customer support;

J. to protect our own rights and interests, such as to resolve any disputes, enforce our Terms and Conditions, or to respond to legal process;

K. to protect the rights and interests of users of the site from other users that violate the law or our Terms and Conditions, such as in cases of harassment or threats;

L. to comply with applicable law;

M. to save your data, such as your user account, registration, profile data and other data so you do not have to re-enter it each time you visit or use the Services;

N. to offer more secure access to your account;

O. to track your return visits to, and use of, the Services in order to create aggregated usage statistics to help us better understand and optimize web usage;

P. to offer potential match recommendations to you, based on your viewing history and search criteria;

Q. in connection with a potential sale of our business or assets and/or to manage legal claims against us each of which are described in more detail below.

Our users communicate with each other through on-site mail messaging and instant messaging. While we do not, as a rule, moderate or monitor users' private exchanges, we reserve the right to do so if we suspect users of being under the age of 18 or of using our service for the purpose of solicitation or any other violation of our Terms and Conditions or Privacy Policy. As set out in further detail in our Terms and Conditions, submissions that appear on the public area of the Platform may be moderated and, if necessary, we reserve the right to edit, delete, remove or not use any communication on a public area of the Platform.

We also use Non-Personal Data. For example, we may collect and analyze aggregated and/or de-identified information to produce statistical data to help us improve our provision of the Services and manage user activity across the Platform.

The following only applies to users residing in the EU.

We collect your data as a Data Controller when we have a legal basis to do so. The following legal bases pertain to our collection of data:

We may provide Personal Data to third parties in the following limited circumstances:

a. To trusted third parties to assist us in the provision of the Service and the operation of our business:

b. To courts, regulators and law enforcement as required or permitted by law, including:

c. In the event of a sale or merger, including:

We do not otherwise share, give, rent or sell your Personal Data to any third parties, unless you give us additional consent to do so.

You should be aware that some of your Personal Data will be provided to, or otherwise visible to, other users of the Service as part of the normal operation of the Service (as set out in the terms or description of the service). For example, your username, profile information and any information that you post to the Platform will be available to, and searchable by, other users of the Platform and Services. In the European Union, the lawful basis for this disclosure is voluntarily making the data public.

Other users of the Services, who may be located in any country in the world where our Services are offered, may also receive notifications (on the Services, via email, or through device notifications) that promote your profile, including your nickname and your profile photo. Please note that we cannot prevent the content you post or share on our Platform or Services from being used by other users in a manner that may violate this Privacy Policy, the law, or your personal privacy, or from being shared or disclosed by other users.

We may disclose Non-Personal Data in a number of circumstances including to third party advertisers.


As we have a global business operation, your Personal Data will be transferred to recipients located in jurisdictions outside your jurisdiction of residence, and that your profile will be accessible by users all over the world. If you are concerned about this, you can stop using our Services at any time.

As a result, your Personal Data will be used, stored and/or accessed in countries outside your jurisdiction of residence, including without limitation. Some of these jurisdictions do not have an equivalent level of data protection laws as those in your country however we will take steps to ensure that the information receives the same level of protection as if it remained within your home country.


We take the protection of your Personal Data seriously. We implement appropriate measures and take steps to protect Personal Data against loss and theft as well as unauthorized access, disclosure, copying, use, and modification using security safeguards, including physical, organizational and technological measures, commensurate with the sensitivity of your Personal Data. Employees who have access to your Personal Data are made aware of the importance of keeping it confidential.
Where we use service providers who might have access to your Personal Data, we require them to have privacy and security standards that are comparable to ours. We use contracts and other measures with our service providers to maintain the confidentiality and security of your Personal data and to prevent it from being used for any other purpose.
Please be aware that no data security measures can guarantee complete security. You should also take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, relying on two-factor authentication and keeping your log-in and password private.


We keep your Personal Data for only as long as it is required for the purposes for which it was collected, or as otherwise permitted by applicable law, after which we delete or de-identify your Personal data, rendering it Non-Personal Data.

In general, we retain your Personal Data for a period of time corresponding to a statute of limitation setting out the period during which legal claims may be filed in court. For example, we’ll retain your Personal Data during the statute of limitation period, to maintain an accurate record of your dealings with us and, as applicable, assert or defend against a legal claim. We automatically delete data where an account has been inactive (e.g., no messages sent etc.) for 12 months. As a general rule, we will hold purchase information for 6 months past account deletion to ensure that we can deal with any chargeback/payment penalties. However, in some circumstances we may retain Personal Data for other periods of time, for instance where we are required to do so in accordance with legal, tax and accounting requirements, or if required to do so by a legal process, legal authority, or other governmental entity having authority to make the request, for so long as required.


The Platform and Services are not for use by children under the age of 18 years. Accordingly, we do not knowingly collect, store, share or use the Personal Data of children under 18 years. If you are under the age of 18 years, please do not use this Service or provide any Personal Data, even if prompted by the website to do so.


You have the ability to exercise the following rights:


Where we have necessary permissions and consents in accordance with local laws, we use cookies, clear GIFs, third-party analytics and other tracking mechanisms to track your use of our Platform and the Services. As you use our sites or apps, these tracking mechanisms may automatically collect information such as: your IP address, browser type and operating system; web pages you view; links you click; how you move through the Services and the length of time you use the Services, or particular features or pages of the Services; and the referring URL, or the webpage that led you to our Platform. We may combine this information with other Personal Data we collect about you for statistical purposes, for measuring effectiveness of advertising, for fraud detection and in order to assist our customer service representatives in responding to your inquiries.

Provided we have obtained necessary permissions and consents in accordance with local laws, we use these tools only to provide you with a more personalized user experience, to better understand your needs and preferences, to provide you with content (including advertising) that is most relevant to you and to monitor trends respecting the usage of our site and apps.


Where we have necessary permissions and consents in accordance with local laws, (a) we will send you marketing information about our Platform and our Services, and about other products and services we offer where we legitimately believe this may be of interest to you, and (b) this content will be personalized. Where you have specifically requested marketing information from the partners that we work with or have expressly indicated that you would like to receive details from other group entities we will also send promotional offers.
Depending on your marketing preferences, marketing may be carried out by email, push notifications or other electronic channels. If you change your mind, you can always choose to unsubscribe from receiving these marketing communications. You can do this by clicking the "unsubscribe" link on any of our emails, via the "Manage Profile" feature of the Platform or by contacting us.


We use Personal Data that you provide in your user profile combined with certain algorithms and machine-based learning to improve our Platform search function and to present profiles to you which are more likely to be of interest – in particular based on the demographic data of individuals with whom you interact in order to present more profiles of other similar users that you appear to be interested in. You can elect to change your preferences at any time on your profiling. This does not amount to "automated decision making" which would have any significant impact on you.


You have the opportunity to (i) opt-out of certain communications, (ii) modify/update Personal Data you have provided to us, and (iii) hide certain information visible to public users of the Platform at any time by going to the 'Manage Profile' or ‘Account Settings’ sections on your profile.
Please be aware that it may take several hours for any custom changes you make to take effect on the public areas of the system. Please also note that changing or deleting your information through the 'Manage Profile' or ‘Account Settings' section of the system, or opting-out of email notifications from us, will only change or delete the data in our database for the purpose of future activities and communications.


If you have any questions or concerns regarding our policies and practices related to your information, please use our Contact Form or contact our Support Team at

As noted above, subject to certain restrictions required or permitted by law, you have the right to access Personal Data we hold about you and to have any concerns you may have over our policies and practices addressed. In addition, you have the right to obtain information regarding our policies and practices as they relate to the collection, use and disclosure of Personal Data, including with respect to the transfer and storage of your information outside your home jurisdiction, and to request updates to, or correction of, your Personal data.

Last update: Jan 3, 2022